Over the past thirty-five years, Multitrade has had three mottos that have guided its activities: ‘The Source for D.I.Y. and Industry’, ‘Your Solution’, and ‘For Those Who Want to Do Things Well’.
The Source for D.I.Y. and Industry.
These sayings have served as guidelines for management and customers to understand what Multitrade stands for. Certainly, Multitrade has been a source of supplies for all those seeking to improve their industrial activities. Wheels and castors for industrial trolleys were among the first products imported and supplied to Maltese industrialists.
Thanks to Tellure Rota, technical knowledge about the correct choice of industrial castors has been infused into the Maltese industrial sector for at least three decades. Products sold by other suppliers were typically selected based on price alone, as the market lacked the technical knowledge necessary for informed decisions.
However, Multitrade Ltd. and Tellure Rota Spa worked hand in hand to educate the Maltese industrial sector about the technical features related to the correct choice of wheels and castors. As a result, the trolleys in our factories and stores have consistently delivered the desired results and operated efficiently.
The do-it-yourself enthusiast benefited from what Multitrade had to offer. Thirty years ago, aluminium doors and windows became increasingly popular. During this time, Multitrade supplied most of the aluminium profiles, accessories, tooling, and machinery that entered the Maltese market. Few tradesmen knew how to process an aluminium profile into an aluminium aperture.
Amateurs were taught the basics of building aluminium doors, windows, and handrails. Simple tooling was sold to these customers, and soon they demanded better machinery. Gradually, some amateurs transformed into part-time producers and later into professionals. Throughout this process, Multitrade was by their side, supplying them with the required know-how and most of their needs.
Your Solution.
Then came a time when industrialists and others turned to us for supplies needed to resolve technical problems. Most accessories for aluminium doors and windows, pop rivets made of uncommon metals or unusual sizes, wheels and castors that are far from standard, and a host of other rare industrial supplies could only be sourced at Multitrade.
The public often commented, ‘If you cannot find your requirement at Multitrade, then you cannot find it anywhere else.’ As a result, we were encouraged to expand our inventory to include a wide variety of industrial materials. Polycarbonate sheeting, letter boxes, wrought iron, window hoods, aluminium sheeting, trolleys, fasteners, door closers, locks, handles, gate accessories, ladders, step stools, scaffolding, and other items became part of our extensive inventory. Multitrade became ‘Your Solution’.
For Those Who Want to Do Things Well.
Multitrade is always available for those who want to do things well. After providing various solutions to industry for many years, Multitrade began focusing on encouraging quality, as it leads to efficiency. Some customers were accustomed to seeking cheap prices at the expense of everything else. Many learned through their own experiences how low prices resulted in low quality and inefficiency.
The market had to undergo a learning process. Quality goods are supplied, and members of the Multitrade staff have been explaining to the public the benefits of certified products. Not only are they more durable, but they also yield better results. Those who use quality products experience a significantly lower failure rate. Tradesmen who utilize better materials, tools, and machinery are noticed by potential customers, who then choose to request their services. Those who seek quality have to worry far less about safety and failure, allowing them to concentrate on their work and achieve better output.
Above all, quality certified goods must be accessible to those who seek them. These are available at Multitrade.
